When COVID-19 shutdown gyms across the country, Planet Fitness took to Facebook Live and provided home workouts anyone could do.

Case Study

Workout Banners & Videos

Our trainers led over 300 workouts…

We held tryouts for our next star trainer…

And our furry friends even taught us a few new tricks…

User Generated Content

Emails

Recognitions

Won:

• Shorty Social Good Award for Best in Fitness & Wellness

• DIGIDAY Award for Best Live Moment

• ANA Echo Silver Award in Health, Wellness & Pharma

Finalist:

• Clio Award Short List for Creative Effectiveness in Health & Wellness

• DIGIDAY Award Finalist for Best Campaign Pivot

• DIGIDAY Award Finalist for Most Effective/Measurable Campaign

• DIGIDAY Award Finalist for Most Original Use of Social

• DIGIDAY Award Finalist for Best Use of Real-Time Streaming Video

• PR Week Award Finalist for Best Consumer Launch

• SABRE Award Finalist for Best Consumer Marketing (New Product)

Press:

USA Today: Planet Fitness to offer free at-home workout classes via live stream:

AdWeek: Fitness brands Are offering ‘At-Home’ workouts for free to reach quarantined consumers

Yahoo Finance: Planet Fitness partners with iFit, boosts in-home workouts

Agency: Barkley